Sell in Tay Township
A complete marketing plan for your home in Victoria Harbour, Port McNicoll, or Waubaushene: cinematic video, a YouTube audience already watching the bay, and an agent who follows each town's market closely.
A local who lives here
I own property across all four of these towns, Tay included, so I follow each town's market closely rather than treating the township as one place. Victoria Harbour, Port McNicoll, Waubaushene, and Waverley each have their own feel and their own buyers, and pricing a home well here means knowing which is which.
Positioning your home
Tay is a cluster of distinct towns, and each prices differently. Victoria Harbour is the established core with its marina and genuine waterfront on Robbins Point Road, Hoyt, and Bayside. Port McNicoll is usually the most affordable, pairing railway heritage with newer waterfront development. Waubaushene sits closest to the highway. I place your home in its correct town and pocket, then price it against real comparable sales there, not a township average that would misrepresent it.
Tay is often the most attainable way onto the Georgian Bay water, which draws first-time buyers, young families, and downsizers, plus summer-home buyers who value the quick Highway 400 access. That is a broad, active buyer pool, and I market straight into it with video and real online reach.
My marketing process
A proven Georgian Bay plan, tuned to the distinct towns and buyers that make up Tay.
We price with real local data, then prep and stage so your home shows at its best. Professional photography is booked before we go live.
Cinematic video walk-through, drone, and a dedicated YouTube home tour, the same series Georgian Bay buyers already watch every week.
Your home reaches YouTube, Instagram, my buyer email list, paid social, and open houses, engineered to reach real, ready buyers fast.
I negotiate hard on your behalf, keep you informed at every step, and manage the close so it runs smoothly right through to keys.

The YouTube advantage
I publish honest Georgian Bay home tours on YouTube, building a following of people who want to live on the bay. When you list with me, your home can be featured to that exact audience, not just whoever happens to drive by.
That is the difference between exposure and real attention.
Watch the home toursMy promise to you
List your Tay Township home with Jonathan Wallace and you get a personal, risk-free guarantee, one point of contact, and a full-service marketing package built to sell for more.
If you are ever not happy with my service, you can cancel the listing and pay nothing. I am paid only when your home sells for a price you are happy with.
Magazine-quality photography and cinematic video, because most buyers shop online first and presentation drives price.
A 3D virtual tour plus accurate floor plans with measurements, so buyers can picture themselves and their furniture in your home.
Professional staging, custom feature books, aerial, and broad online and paid exposure, plus a private network of qualified buyers who can preview your home before MLS.
Your marketing, shown
Every listing gets the full package: premium photography, cinematic video, measured floor plans, and twilight shots that make buyers stop scrolling.





Before you list
Service levels differ across Tay. Parts of Victoria Harbour have municipal water and sewer, some outskirts have municipal water but run on septic, and other pockets are well and septic entirely. Buyers ask, so I make sure your home's servicing is stated clearly from the start.
If you are selling land, especially around Port McNicoll, some lots carry building holds until services reach them. Being upfront about the status protects the sale and sets the right buyer expectations.
Port McNicoll has room to grow and newer housing, Victoria Harbour is more built out, and Waubaushene trades some quiet for highway convenience. I market your home to the buyer that specific town attracts, and confirm shore road allowance and high-water history on any waterfront sale.
If you are selling and buying, read the local guide: the Tay Township community guide covers pricing pockets, waterfront, schools, and what to check before you buy.
Free & no obligation
Tell me about your home and I will prepare a real, local market analysis, what it is worth today and how to maximize it.
Start with a valuation for your specific town, since Victoria Harbour, Port McNicoll, and Waubaushene each price differently, and waterfront and in-town homes are separate markets. From there it is prepare, present, promote, and negotiate: prep and photography, cinematic video, promotion across YouTube, social, and a buyer list, then negotiation through closing. Jonathan Wallace owns property across Tay's towns and follows each market closely.
Tay is generally among the more affordable entry points onto the Georgian Bay shoreline, though waterfront still carries a premium over inland homes. Because each town prices differently and the township is defined by attainable and mid-range housing rather than trophy estates, it is worth getting current figures for your specific town and street. Request a free market analysis for your property.
Tay's towns all sit on the water, and the township is often one of the more attainable places to buy waterfront on Southern Georgian Bay, which keeps buyer interest steady. A waterfront sale is marketed with video that shows the frontage and, as with anywhere on the bay, needs the shore road allowance and high-water history confirmed before conditions come off.
Each attracts a different buyer rather than one selling better than another. Victoria Harbour is the established core with a marina and downtown, Port McNicoll is usually the most affordable with newer development and railway heritage, and Waubaushene offers the quickest highway access south. The right marketing matches your home to the buyer its town draws.
Yes, and Tay has a fair amount of it, especially around Port McNicoll. The key detail is that some lots carry building holds until municipal services reach them, which affects what a buyer can do and what the land is worth. Confirming and clearly presenting that status is central to marketing land here honestly and getting it sold.